A Basic Business Plan Using WordPress.
Our perceptions of the things happening around us can often rely on what we already know, so, here’s how I see WordPress.com changing. Maybe you can add some clarity to the picture by commenting below – thanks.
All I want is a simple self-hosting service – where the self-hosting part is taken care of for me…
With anyone newly introduced to WordPress, there’s often different levels of confusion, starting with the difference between wordpress.org and wordpress.com, all mixed-up with something to do with managed or self-hosting… the “one is for true bloggers, and the other is for…(whatever).”
Honestly, why are you building your website?
Now, there is a multitude of reasons why anyone would want to build an online presence in the form of a website. The most obvious being; in order to provide a place for people to access information. This information can be in the form of your message, a download, your resumé, a product or service. Whatever your purpose for an online presence is, it is there to receive visitors and generate some form of conversion – normally with a monetary connection.
So, it was a bit of a kick in the teeth when, and perfectly understandable as to why, WordPress.com provided a somewhat restricted amount of control to their users for some time. Especially where it concerns the customisation of, namely themes and plugins, and other custom websites configurations.
Well, off-course things were more ‘blog’ orientated back then and it was perhaps thought that bloggers wouldn’t need such levels of customization. Plus, it kept those unscrupulous (sometimes inadvertently so) ‘sales’ links from littering the community with poor quality products and services. That’s another story…
Just The Standard WordPress Will Do – Thanks!
Ironically, it was for that very reason the WordPress.org route (the ‘whatever’), has been easily the more viable option for most individuals also wanting to generate an income from their WordPress websites. Even with the additional task of having to learn about the cPanel, and all the other technical stuff involved, has not been a deterrent for many. And so, many small blog/businesses have found themselves in the milieu of the self-hosting trend – when perhaps this was not right for them and their online business at the time.
So, meanwhile, in the background, things had been loosening up, as a variety of businesses or business models started to emerge. Offering managed-hosting for e-commerce, the likes of Shopify and Squarespace, and if you wanted to stick with WordPress, you have designer and agency packages from Flywheel, more and more website owners can now enjoy the luxury of running a fully-functioning and profitable website without the technical worries concerned with running a self-hosted website.
Carefully over-time, as WordPress.com matures, it has also gotten wiser, adapting its ‘business’ model towards catering to the real needs of individuals and small businesses starting out with building an online presence that also generates income.
Does WordPress ‘Business’ Have Everything Now?
Step-in, the WordPress.com Business plan, ‘the’ choice for eCommerce projects. You can now upload your custom themes or plugins, plus have access to other features such as advanced SEO tools, analytics integration, unlimited storage and more.
Now, as you would expect, this comes at a price, currently starting at $24.92 per month. The Business Plan may still not be within the reach of many budgets.
But here is the big advantage; with managed hosting, you can relieve yourself from not only NOT having to deal with the technical and unexpected things that can go wrong with a website, but also the ongoing maintenance. Keeping any website in good stead can require a lot more work than at first seems. Fortunately, we can now enjoy the luxury of self-hosted without the self-hosting, with the more mature WordPress.com.
Has The idea of What Managed Hosting Means, Taken A Spin?
Have your say in the comments below.